It’s time for a new logo, and a permanent one. It’s taken me a few years of working on Wild Ozark to finally figure out what exactly it is that ties all of the things we do together.

Why a new Logo?

I’ve tried out several temporary ones over the past few years, but none of them “fit”.

A business needs a logo to help build brand identity and it’s hard to choose a single image when Wild Ozark represents several different types of business ventures.

There’s one theme running through everything, though.

Nature

My art is nature inspired. So is the photography. The writing I do is influenced by nature, even the fiction. My design work for websites and business cards, or any other product I craft or print is heavily influenced by my connection to nature. Our focus on American ginseng, at the heart, is nature. Rob’s woodworking is also influenced by nature and the trees around us or farther away.

Trees

Trees have always been a large part of my experience with nature.

And so we wanted an image that conveyed our connection to nature, but wouldn’t limit the various ways we can use it.

The new logo doesn’t encapsulate just one aspect of Wild Ozark, it represents all of what we do. We chose Gloria, the old white oak in our front yard to be the model for the tree. Of course, my stylized and artistic rendering of Gloria changes how she looks considerably.

Our New Official Logo

Now I will have to make all new graphics for the social media, including this website, using the new logo. I’ll use my pencils and add the color to it before doing that, though. (Done! But still working on new web and social media images.)

We wanted something simple enough to have a brand made of it so Rob can burn it to the bottom of all the woodworking items he creates once his shop is up and running.

The tree was Rob’s idea. The inspiration for the tree I used came from Gloria, the gigantic old white oak in our front yard. I stylized it quite a bit so it would work for the logo, but here’s a photo of Gloria from last autumn: